Transparency and Approachability as Marketing Tools
9. December 2006 – 02:39 byNarendra of 30 Boxes has written a very thoughtful blog entry on how transparency and approachability can help companies building a brand. He advocates face-to-face and personal communication with users where a blog is just a start. Personal email, involvement in discussion and much more are ways to establish customer loyalty.
Not much to add from here. Narendra is spot on.
Sorry, comments for this entry are closed at this time.