Kaliya Hamlin of Identity Woman has made her Web 2.0 Expo talk available as a PDF. The title is Why Identity Matters for Web 2.0 and it is outlining what identity originally meant, how it is translating into the realm of Web 2.0 services, and eventually is dealing with OpenID (including some history) as part of online identity.
It is remarkable that she is emphasising that Web 2.0 is just going to work if users trust it because just too often this tends to get lost among the buzz:
These new identity tools to be trusted must protect privacy, reputation and be secure. These are the challenges that must be solved collaboratively by the larger web 2.0 community.
Web 2.0 is only going to work if people trust the web enough to use it.
While I have focused quite a lot on OpenID, online identity, and profile aggregation recently, I think many users of the internet probably have a difficult time coping with it all. Why should they aggregate all their various identites on a certain site? Many are hesitant to join a social network at all. This “new” web seems to be exciting but also dangerous to them. Many newspaper (and other media) reports foster the picture of child molesters being on MySpace, people being rude on blogs,…
Not the early adopters need to be convinced, rather your parents and your friends. So companies should be more open on how they deal with privacy, with user data. Often this data is the most valuable property they own but usually links to the Terms of Service and privacy statements are almost hidden at the bottom of the site. I think they should be more visible, maybe even provide a summary of the legal stuff which is intelligible to all.
Admittedly I have quoted Kaliya a little bit out of context and there is much more to think about the topic, so go and read her PDF completely.